National Eye Health Week is Back for 2025

13 August 2025

 

Eye Health UK is delighted to announce the return of National Eye Health Week (#VisionMatters), which takes place from 22–28 September 2025. This important public health campaign is designed to raise awareness of the importance of good eye care, and plays an important part in promoting the role of community optometry in keeping Britain healthy.

During seven days of intense activity, the campaign will educate people about how to look after their eyes and inspire them to take action to protect their vision and prevent avoidable sight loss in the future.

Each day will focus on a different theme including: primary eye care services, children’s eye health, sports vision, eyes at work, ageing eyes and live well to see well.

Messaging will align with key elements of the NHS 10-year plan, including care in the community, access to eye care and prioritising prevention.

David Cartwright chair of Eye Health UK, the charity responsible for running the Week, comments: “This year we’re working with LOCs, public health teams and others to build strong community networks who’ll use their reach and influence to share essential eye health advice and explain why regular routine sight tests are vital for everyone. In addition to amplifying our messaging, the creation of these networks will help add eye care to the mix of new neighbourhood health priorities.”

To help these networks, stakeholders and NEHW supporters spread the word on eye health a toolkit will be shared, along with hard copy and digital resources. Resources include: posters, leaflets, flyers, website and social media content as well as the much-loved Vista magazine. Resource packs will land early September.

In the meantime, there are five simple ways individuals and organisations can start preparing for this important awareness-raising week…

1. SAVE THE DATE – Put 22–28 September in your diary and get ready to spread the word on eye health.
2. REGISTER FOR FREE RESOURCES – Email your name, business name and contact details to info@visionmatters.org.uk to register for a free promotional toolkit.
3. FOLLOW & SHARE ON SOCIAL MEDIA – Join the conversation on your social channels by following Instagram @NationalEyeHealthWeek Twitter @myvisionmatters & Facebook @NationalEyeHealthWeek
4. BECOME AN OFFICIAL PARTNER – Larger organisations interested in our official partnership programme should contact rachel@visionmatters.org.uk
5. DONATE – The charity has to fundraise every penny spent on the Week and every single penny really does makes a huge contribution to the scale and scope of the campaign.  To donate simply email info@visionmatters.org.uk with your name and pledge amount.

For more information go to visionmatters.org.uk